LinkedIn has become the best platform for personal branding. If you are self-employed or an entrepreneur, you will need to create personal branding on LinkedIn. It seems easy to make a personal brand on LinkedIn, but it is not that easy.
It is a result of consistency. Creating your own brand on LinkedIn or any social media platform is like creating a brand without it. You will have to identify your target audience, feed them consistently, and promote your services to them.
Most people think that this platform is best for freelancers who have to render content writing services, web designing services, and all, but it is not relevant to entrepreneurs. Well, you can build your personal brand on LinkedIn, no matter what kind of services you offer.
Whether you are a solicitor, career coach, or nutritionist, you can promote your services on this platform. The best thing is that you do not have to spend too much money. You can create your own brand without spending too much money.
Tips for creating personal branding on LinkedIn
If you are looking to create a personal brand on LinkedIn, you should follow the following tips:
Grow your connections
First off, you need to identify your target audience. There are a lot of people using LinkedIn. It does not mean that you will have any of them in your connection list. You will have to grow the relevant audience. Otherwise, they will not be engaged with your content.
If you are a freelance content writer, your target audience cannot be a solicitor. This is understood that both the fields are different, and it is all but impossible to engage them with your feeds.
So, the first thing you need to do is to identify your target audience and then grow your network. Your connections must be huge if you want them to engage with your posts.
Provide value to your target market
Just growing your connection list is not enough on LinkedIn. You will have to provide value to them. If you create posts that are not relevant to your audience or fail to engage your audience, you cannot grow.
It is crucial to identify what your audience is looking for from you. You should see what your competitors are doing. For instance, you should look at what other content writers are posting. This will give you an idea of what kind of posts is engaging their audience. You do not need to copy them.
This will simply help you know what they are doing to engage their audience. You have to think a new way because there is no point in reinventing the wheel. Make sure that what new thing you can provide to your users.
Remember that not all people will be reading your posts. In fact, the LinkedIn algorithm checks how much engagement your post is able to create at the time of sending notifications. If your post does not engage many people, it will not send further notifications.
If people like and comment on your posts, the algorithm will notify other people that “People are reacting to your profile.” This is why it is crucial to offer value to people. Otherwise, you cannot grow at all.
You should avoid links in your posts that drive your audience to the service page because LinkedIn penalizes linking any posts. It will reduce the reach of your post so less people see your posts.
The best way to add links is to post it without any links, and when it reaches out to a lot of people, you can add the link.
Consistency is the key to branding. You should be consistent with your feeds. The more you post, the more you get notified by people, and if they find your posts interesting, they can start following you. Try to be consistent with your posts.
In the beginning, it can be hard to brainstorm new ideas, but after spending some time, you will get to know what your audience is exactly looking for.
You should do some research to create posts. You can share your experience, tips, problem-solving articles or posts, and also create fictional stories that give a solution to your target audience.
You cannot ignore the importance of consistent efforts when it comes to creating branding. Consistent posting will not only help you stay on the mind of your audience, but the algorithm will also reward you by boosting your reach.
Improve your knowledge
People are not just interested in knowing who you are but they also want to know what you do. You should improve your knowledge about your industry.
Make sure that you know about the industry trends deeply. If you share your knowledge with your audience, they will get something new.
They will admire your posts, follow you, and desperately wait for another post. This is why it is crucial to invest in improving your knowledge.
Create a personal brand on LinkedIn is not accessible at all. Even if you try to share engaging posts, it is very hard to get the desired results. The audience is complicated to understand, and feeding them with what they need is extremely difficult.
If you are not successful in engaging your audience, you should take the help of LinkedIn strategists and Influencers. This will surely help you build your own brand.
The final word
It can be hard to create a personal brand on LinkedIn. You have to identify your target audience, grow your connections, update yourself about the industry trends, consistently upload posts, engage your audience, and provide them with something valuable.
If you are facing difficulty in building your brand on LinkedIn, you should try to take help from a LinkedIn strategist. This will surely help you grow on LinkedIn.