Digital marketing has gained an edge over other traditional forms in recent years due to its cost-effective approach and ability to reach a large number of target audiences. With the advancement in digital technology and electronic devices, businesses are growing fast with the right digital strategies thereby placing the career as a digital marketer on a high pedestal.
Digital marketing is on the list of top 10 in-demand jobs across the world increasing the demand for digital marketing courses. Enrolling in digital marketing courses in Toronto provides you with wide exposure to the digital world and equips you with the skills necessary to ace the digital marketer role.
Let’s analyze what makes digital marketing a great career in 2022.
Scope of digital marketing
Digital marketing is the marketing technique of using online platforms for popularizing brands, products and services. Unlike traditional marketing techniques, digital marketing reaches a large audience due to the wide availability of electronic gadgets and the use of social media platforms.
By using digital marketing methods, organizations and businesses can use various techniques like blogs, emails, websites, or videos to attract new or other potential customers. Digital devices act as the channel of link between organizations and common people and increase the accessibility between the two categories.
As people are sending an average of three to six hours daily on their gadgets, understanding patterns of their online behaviour becomes easier for companies. With this data, businesses can plan their strategies and reach their target audience easily. Above all this method of marketing is cheaper and most effective among the young audience.
High demand for digital marketers
As per reports in the Financial Post, companies are spending an average of 19.1% on their digital marketing services and campaigns. This indicates that digital marketing as a profession is in high demand due to its unending possibilities.
With the increasing popularity of data science, data-driven decisions are becoming the norm today. What started as a gradual process during the pandemic is now gaining pace across the world. Data-driven strategies and plans help reach more audiences than any other technique today. So, unless you go with the tide and catch up, your business will be drowned in the highly competitive market.
The scope of data and digital agencies has driven the move toward digital marketing and has increased the demand for digital marketers in every sector and business.
Career opportunities
The career opportunities in digital marketing are plenty and earn you lucrative salaries. Here are a few job roles that may interest you.
- SEO specialist
An SEO specialist identifies the keywords and allows you to create content that navigates through the heavy web traffic.
- Digital marketing manager
A digital marketing manager assigns duties to relevant teams and heads the marketing operations.
- Digital marketing executive
A digital marketing executive creates a variety of content that aims to attract the target audience to the brand or service.
Similarly, a Search Engine Marketer, social media manager, email marketer, etc. are other job roles in the industry. The scope and possibilities make digital marketing a great career to pursue in 2022.
