It’s no secret that social media has exploded in popularity over the past few years. More small businesses are hopping on board to promote their companies on platforms like Facebook, Twitter, and LinkedIn.
While it may seem intimidating to make video ads, try this tool first.
There are plenty of free or low-cost tools that make it possible for anyone to get started with social media marketing! Video marketing has been around long enough that you might think the hype has died down. But that couldn’t be further from the truth. The truth is, this social media marketing trend isn’t going anywhere! In fact, it’s becoming more popular with time as people discover new ways to use video advertising. This is the best way to get their products and services out there in an engaging way.
5 Tips on Social Media Marketing for Small Businesses
If you’re wondering how to harness the power of video ads to grow your business, keep reading to learn five tips on social media marketing for small businesses!
How to Use Video Advertising
Many people don’t fully grasp the power of an effective video ad. Moreover, they haven’t invested a bit of time into using tools. Tools such as a video maker online to enhance their content. With so many businesses relying heavily on social media marketing and advertising, it’s crucial that small businesses get familiar with video ads. Especially if they want to maximise results. So, how do you use video advertising to your brand’s advantage?
Create Your Video Ad
One of your first and most important steps when creating a video ad is to sit down and think about who you’re trying to reach. You’ll also analyse what you want them to know and do, how much time you have, how much money you can spend, etc. Creating a video isn’t simple. There’s a lot of work that goes into planning and producing one.
After all, it is an ad, so you want to make sure it’s high quality and effective. The key here is to find ways to tell your story in 30 seconds or less. Importantly, while getting your target audience excited about your product or service. If they’re not interested after watching your video, they probably won’t click through to learn more anyway (and if they do, you’ve already lost them).
Get Inspired by Trends
Visual social media advertising is all about visuals: images, animations, and video. If you don’t have a background in film or visual arts, consider using video-making tools. These will help you create videos that people will love. VideoMaker is an easy-to-use tool that’s popular with small businesses looking to get started with visual marketing.
Not to mention, it’s only $29 per month. However if you’re anything like us you’re always looking for a way to save a few extra dollars. That’s why we opted to use a video maker online program like the one that’s offered by promo.com. You may have heard of these programs before as they have been getting quite popular lately.
They are great because they allow you to literally create professional videos. What’s more, without any training or experience whatsoever, and all within just a few minutes! This can be done from any computer or smartphone in your possession. That means it could not be easier for anyone to get started with creating visual marketing content at low cost!
Learn From Your Competitors
Don’t reinvent the wheel if you don’t have to. Look at what your competitors are doing, learn from their mistakes, and apply that knowledge to building a successful social media campaign. Try out tools like Compete or Crowdbooster to see what keywords your competition is ranking for in search results. You can also check out marketing expert materials.
Create High-Quality Video Ads
One of the best kept secrets in the marketing world is the use of a video maker online to create beautiful video ads. Not only does making high-quality video ads help you save money, it can also help you stand out from your competitors, who may not be using these tools.
Furthermore, with Instagram’s new support for short videos up to 60 seconds long and Facebook’s powerful video ad tool, creating and sharing great content has never been easier!
Use Video Maker Online Tools Online
Video content is a great way to attract new visitors and keep your current audience engaged. But creating, editing, and publishing video can be time-consuming and expensive. Fortunately, these tools are becoming increasingly user-friendly. Allow a video maker online and the amazing features that are available to you can be your friend. Even if you’re not a marketing expert, it’s now possible to create high-quality videos at little cost.
In fact, many are at no cost at all. Tools like Wistia let you upload videos and embed them onto your website or other platforms, including social media sites. As more people get comfortable creating content through apps like Instagram or Snapchat, expect video creation tools to soon become more social-friendly too.
Final Thoughts
A big part of social media marketing is leveraging your audience’s trust and authenticity to get them to take action. Whether that’s sharing a product or service with their friends, following you on social media or buying something from your site. Showing people behind-the-scenes clips or images of what you do is an excellent way to build that trust.
