The debate over good SEO content and bad SEO content is never going to end. Regardless of any industry and company size, there is a huge confusion between these two things. While thinking about good vs bad, it’s important to keep in mind that here we are talking more about content optimization and not quality. Indeed quality is important but it’s only one factor.
In this article, we will have a look at what are good SEO content practices. Also, we will explore what are bad SEO content practices that you should avoid. Whether you are into a service business or you are running an ecommerce business, you need to know the differences between these two. EZ Rankings – SEO Company India, will help to explore what are some signs of bad SEO content that you need to avoid:
Bad citations
Citations are important while creating content as it gives readers more context about the topics and helps them, deep dive, into it. However, citing good sources is equally important in writing good content. It is because, when the citations are of low quality, your content will lose credibility.
Very long articles
Well-written long-form content is different from a poorly written article that is way longer and has little context and value to the readers. Only creating long content is not helpful as it’s just a collection of information poorly stacked and linked with each other.
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Lack of sub-headings
Most people add only a few subheadings and try to cover as much information as possible using big paragraphs. This writing approach is only suitable when you are working on a research paper. However, it’s always recommended to use appropriate subheadings and bold separators.
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Duplicate content
Another example of bad SEO content is the presence of too much duplicate content. Most people copy the content, rephrase it and publish it. It won’t show plagiarised when checked from any tool but search engines are very smart to catch its duplicate content. This bad practice leads to very little organic traffic and ranking.
Excessive keyword stuffing
Keyword stuffing used to work earlier, but with today’s algorithms, there are high chances that the search engines will penalize the content for excessive stuffing. Instead of keyword stuffing, plan the keyword ratio wisely and also include semantic keywords to make the content useful and value-driven.
On this note, now let’s explore what are some good SEO content tips that everyone should follow to make their content rank well and generate more organic traffic for their website.
In-depth keyword research
The first thing that differentiates good SEO from a bad one is in-depth keyword research before writing the content. Keyword research is like the foundation of any article or blog that you are going to publish. Once you get the foundation right, it’s much easier to rank the content.
Local content optimization
Most local business owners never optimize their content for local keywords and their audience. To win the local competition, go for local long-tail keywords as they are easier to rank and your customers can easily find the content.
Proper formatting
Good formatting is equally important as good content quality. From correctly using subheadings to using image alt tags, and adding meaningful citations, all these things count into good formatting. Once you format the content right, the user experience improves drastically and it reduces the website’s bounce rate.
While writing and formatting the article, keep mobile indexing first in mind as Google and other search engines consider it as a major ranking factor.
Updating old content
One of the best tips to boost organic traffic and ranking is updating all the older content present on the website. Be it blogs or web page content, replace the irrelevant content with the updated one. This tip works drastically because Google and other search engines want to give the most relevant and updated information to their users.
When you update the older content, Google and other search bots re-index the changes and it helps in improving the overall ranking. While updating the content, also check all the internal links are working fine and are not broken. And, if you find any external link is broken, you can either ask the website owner to fix it or you can update it with some other content.
Focus on E-A-T
To strengthen good SEO, it’s important to focus on your website’s expertise, authoritativeness, and trustworthiness. It is not a ranking factor but it has become the most important criteria for evaluating the content. Make sure the content is written by an experienced individual and has higher credibility. This thing helps Google to rank your content.
These were the most important differences and tips that you need to know while creating quality content. Avoid doing bad SEO mistakes to get higher rankings and traction from users.
